THE STARTING POINT
TopChoiceCasinos.com was a project part of the SlotJunkies Network redesign process. This was the initial state of the website at the moment when I started to work on it.
CASE STUDY
TOPCHOICECASINOS.COM
LOGO DESIGN
As I said in another article, I start each project from creating a story. All the visual elements that I create will help me at the end to picture that story. What to say about something that is called “top choice”? How to position this concept. If you will follow the standard concept you’ll end up with almost a standard result. Everybody wants to be on the top.. On the other side, in all my projects I try to insert some emotional elements to add a human touch to the concept. So in this situation I choose to create a connection between the idea of “top” with the the idea of “top hat” and from here, to position the concept on the top position through the transfer of attributes from the concept of “top hat” that means “upper class”, “aristocracy” so in a way, “a gentleman’s casino choice”, a selection of the best choice casinos.
THE RESULT
HOME PAGE LAYOUT
CASINO PAGE LAYOUT
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