THE REBRANDING CONCEPT
“FUN, FAST, FAIR” – three words to define an experience. Read the full story about how I created this design concept.
THE RESULT: CASINO WEB SITE REDESIGN
The result of the implementation: a web site and a mobile version of their website. Most of the work was done directly in the browser and I provided the html/css files together with graphic elements. Read more about the web site redesign process.
The redesign process of the logo was a “natural” result of the rebranding concept. Clean, easy to remember and focused, together with the strapline: fun, fast, fair, is redefining the experience about this brand.
BANNER CAMPAIGN DESIGN
This was the first banner campaign to design for TradaCasino and its target was to promote the rebranding result.
LOGO DESIGN – CASHBACK PROMOTION
“Cashback” was one of the promotions that we rebranded at TradaCasino. Actually, every bit of their web assets was involved in the rebrandign process. Cashback is just an example of how I rebranded and translated the concept in a visual way through all the items.
LANDING PAGES DESIGN
The landing pages had to continue to deliver the brand message across the web, be a helpful resource for the affiliates and the most important: be efficient. A key element about the all landing pages was to be consistent about the branding lines and create rich experiences around the brand.
REBRANDING – AFFVANTAGE
Affiliates are an important part of every online casino business strategy. Affvantage is TradaCasino’s service dedicated to the affiliates and was part of the global rebranding too. What I liked at”AFFVANTAGE” name was its power to be concise, precise and deliver energy through its sonority, I would say a happy result of creating a comprised word to subsume two other words: “affiliates” and “advantage”. To resume, the new logo focused on the relationship between the casino and its partners (the affiliates) that create unity through the common target: the results. From a technical point of view the new logo used the same colors branded for the TradaCasino as way to reiterate the brand and remember its values; opposing the two elements that compose the final graphic element result in tension, energy, that finally convert in a single element as a final and common goal: the results.
IDENTITY – BUSINESS CARDS
This is another example of the result of the implementation of the global rebranding process: business cards design.
AFFVANTAGE – WEB SITE DESIGN CONCEPT
As I said, behind every design decision there is a story: it is the first element that drives the design process – the concept. Affvantage concept was built under the umbrella of the values of TradaCasino. Affvantage is a continuation of that values but with emphasis on the idea of a “fair” partnership and “trust”: “A rewarding partnership is built on trust.” On the other side, Affvantage had to had a more human touch, be more a live presence, being a direct exchange between the casino as a business and its partners – the affiliates. The story is simple here and it comes not from a research study but from a simple affirmation: during a meeting with one decision factor at TradaCasino I asked: “ok, but after all what differentiate you on this market” and their answer came straight away: “When we say it, we mean it!”. I decided that this represent all you can say about a service and when this affirmation comes under the signature of the Head of Casino there is no doubt about that you should trust them. After all, as I said, behind the scene at TradaCasino there is great team.